Sports sponsorship

FILE - In this March 20, 2020, file photo, Tokyo 2020 Olympics chief Yoshiro Mori carries the Olympic flame during the Flame Arrival Ceremony at Japan Air Self-Defense Force Matsushima Base in Higashimatsushima in Miyagi Prefecture, north of Tokyo. Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Mori suggested there would be no major change from 2020. (AP Photo/Eugene Hoshiko, File)
March 28, 2020 - 10:41 pm
TOKYO (AP) — Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Yoshiro Mori suggested there would be no major change from 2020. “The games are meant to...
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Tokyo 2020 Organizing Committee President Yoshiro Mori arrives for the first meeting of the “Tokyo 2020 New Launch Task Force" in Tokyo, Thursday, March 26, 2020, two days after the unprecedented postponement was announced due to the spreading coronavirus. (AP Photo/Koji Sasahara)
March 26, 2020 - 4:36 am
TOKYO (AP) — The Tokyo Olympics need new dates for the opening and closing ceremonies in 2021. Nothing much can get done until those dates are worked out by the International Olympic Committee, the Japanese government and Tokyo organizers. “We must decide this soon, otherwise it will be hard to...
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A group of students from Uruguay pose for a souvenir picture on the Olympic Rings set outside the Olympic Stadium in Tokyo, Saturday, March 21, 2020. The Olympic flame from Greece arrived in Japan Friday, even as the opening of the the Tokyo Games in four months is in doubt with more voices suggesting the games should to be postponed or canceled because of the worldwide virus pandemic. (AP Photo/Gregorio Borgia)
March 22, 2020 - 5:13 pm
LAUSANNE, Switzerland (AP) — The IOC will take up to four weeks to consider postponing the Tokyo Olympics amid mounting criticism of its handling of the coronavirus crisis that now includes a call for delay from the leader of track and field, the biggest sport at the games. The IOC is planning...
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Tokyo Gov. Yuriko Koike, left, and Japan's Prime Minister Shinzo Abe greet with fist-bump prior to their meeting at the prime minister's office in Tokyo, Thursday, March 12, 2020. Tokyo Governor Koike acknowledges that the World Health Organization's declaration that the coronavirus is a pandemic could impact the Tokyo Olympics. But she says “I believe cancellation is impossible.” (Toshiyuki Matsumoto/Kyodo News via AP)
March 12, 2020 - 2:59 am
TOKYO (AP) — Tokyo Governor Yuriko Koike spoke Thursday after the World Health Organization labeled the spreading virus a “pandemic," a decision almost certain to affect the Tokyo Olympics. “I can't say there won't be an impact,” she said. “But I believe cancellation is impossible.” The reality for...
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March 10, 2020 - 7:00 am
Gamers have long hoped that 2K Sports would return to producing NFL video games. Those wishes will come true next year. The NFL and 2K announced Tuesday a multiyear partnership for games. It's the first time since 2004 that 2K has produced an NFL game. “The league has been expanding its presence...
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FILE - In this March 3, 2020, file photo, the New National Stadium, a venue for the opening and closing ceremonies at the Tokyo 2020 Olympics, is seen from Shibuya Sky observation deck in Tokyo. The tentacles of cancelling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. (AP Photo/Jae C. Hong, File)
March 10, 2020 - 3:15 am
TOKYO (AP) — The tentacles of canceling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. The International Olympic Committee and local organizers say the...
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Harris English lines up a putt on the eighth hole during the first round of the Honda Classic golf tournament, Thursday, Feb. 27, 2020, in Palm Beach Gardens, Fla. (AP Photo/Lynne Sladky)
February 27, 2020 - 5:46 pm
PALM BEACH GARDENS, Fla. (AP) — Sponsor exemptions are basically free-play gifts handed out by the people in charge of golf tournaments, a handful of invitations available most weeks to those who wouldn’t have otherwise qualified for an event. Tom Lewis and Harris English were among the recipients...
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FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)
February 27, 2020 - 12:35 pm
The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National Women’s...
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Manchester City's head coach Pep Guardiola ahead of the English Premier League soccer match between Manchester City and West Ham at Etihad stadium in Manchester, England, Wednesday, Feb. 19, 2020. (AP Photo/Rui Vieira)
February 26, 2020 - 4:47 am
LAUSANNE, Switzerland (AP) — Manchester City has filed an expected appeal at the Court of Arbitration for Sport against a two-year ban from European soccer competition. The club met its late-Monday deadline to challenge UEFA, CAS said Wednesday. “It is not possible to indicate at this time when a...
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February 21, 2020 - 3:09 am
RAS AL KHAIMAH, United Arab Emirates (AP) — Ababel Yeshaneh set a world record in the women's half marathon on Friday in the latest breakthrough by athletes wearing high-tech Nike shoes. The Ethiopian runner won the Ras Al Khaimah Half Marathon in 1 hour, 4 minutes, 31 seconds, knocking 20 seconds...
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